The First Few Minutes

You have to grab their attention in the first few minutes. Maybe the first 30-90 seconds. This is why I coach those who read Teach the Bible to Change Lives how to create a compelling "hook" opening.

You know those books that have "Introduction" followed by "How We Started" and then another chapter that seems like a warmup? People either start those and don't finish, or they skip ahead to chapters with more relevant-sounding chapters.

Either way you're wasting time and losing attention. In the affluent world, attention is the scarcest commodity.

I recommend starting with a bang and hooking their attention immediately.