The All-Important Hook

Bruce Johnson, a pastor, has written two related articles about introductions and hooks. Read these:

The Number One Mistake Most Preachers and Communicators Make

How to Fix the Most Common Preaching/Communication Problem

This second article outlines a step-by-step process to analyze an audience and identify their felt needs – the key to creating a great hook.

Great stuff! I recommend you print these and put them in your files. Plan to reread them again a few months.