Sticky Message --> Changed Lives

Terry Storch writes about the power of the message of the Gospel at his church, and the need for good communication to help people respond to the message:

"The Fellowship Epidemic- Ed [senior pastor] is God's messenger. You will hear Ed say that if the message is boring don't blame God, blame the communicator. Ed works very, very hard at his communication and spends almost all of his time focused on honing and improving his communication. Why? The messenger is what makes The Gospel spread. Next, the content. The content is important. God's word... it does not get much better than that. But that is not all. You can not get by with just opening your Bible and expect it to "just work". Why? Well, keep reading... the quality must be at a level that it creates "stickiness". Stickiness will make it memorable, and if it is so memorable it can create change. Life Change! So sticky that the life changing story of Jesus Christ can truly evoke a decision of life change."

What are you doing to increase the quality of your teaching so your key points are "sticky" and lives are changed?