Six Communication Keys
Mark Batterson identifies 6 keys to effective communication:
1. Law of Scope -- less is more
2. Element of Surprise -- violate expectations
3. Picture Principle -- a picture is worth 10 million words
4. Law of Metaphors -- say old thing in new ways
5. Authenticity Test -- you are the message
6. Law of Emotion -- stronger emotion means longer memory
See this for more:
Evotional.com - Originality, Authenticity, Creativity
Wednesday, April 25, 2007
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