Wednesday, June 28, 2006

What Do Not-Yet Believers Ask?

Figuring out what people ask questions about is part of cultural anthropology. Sales, Marketing, Advertisers, Copyrighters, media producers are all searching this out -- what do people ask about? Because it's the window to their emotions and will to buy.

We need to study what not-yet believers are asking about.

Here's my observation: Very few not-yet believers are asking the question, "What must I do to be saved?" But nearly everyone is asking "How do I make my life work better?"

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