Work for Illumination

"In your light we see light." Psalm 36:9

A lot of marketing is about titillation, not illumination. Let's look at the word definitions.

The word titillate means "to excite another, especially in a superficial, pleasurable manner. " The root word actually means "to tickle." Titillation presumes the audience is not very deep or valuable -- they'll move on when they find a better tickler.

In contrast, the word illuminate means "to provide intellectual or spiritual enlightment and understanding." The root word means "to light up." Illumination presumes the audience is one of mutual respect.

Great Bible teaching is about cooperating with the work of the Holy Spirit so that the Word of God lights up others.